Posted: November 17, 2017
Facebook Reduces Organic Reach of Sites Not Paying For Ads
Facebook has often been at odds with its users over privacy concerns and sharing of personal information, but these typically affect standard users and not business – who make the social network over 6 Billion dollars a year. Not to be out done with their horrible practices we have just learned that Facebook does indeed have a way of screwing over businesses and brands actively posting on Facebook as well.
According to Ad Age, an advertising deck sent out by Facebook states:
“We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.”
Of course the only way to get around the decline in views is to pay Facebook for advertising, effectively moving away from growing your site organically and paying Facebook to post ads on the side bar of their site. The cost of these ads varies depending on how many people the ad can reach, but if you want the ad to translate into traffic the cost can be out of reach for many small website. So, a year ago a brand without using paid ads could expect to reach 16 out of 100 fans and now that brand is lucky if they get 3 out of 100.
In the image below you can see the decline some brands are dealing with due to the new policy.
Our site is not above this either, in just the last week our page reach has dropped 40%, meaning we are reaching a lot less people than we were just 7 days ago, even though our likes have been steadily increasing. It is estimated that only 16% of the total likes a brand has for its page are actually seeing their posts, so in our case that would mean out of the 18k likes we have only 2880 people actually see the posts unless it is shared multiple times expanding its reach. And that is the best case scenario in actuality we are most likely reaching under 10% of our subscribers.